There was a time when we used to go to places to buy things, but nowadays the trend has changed. It goes likes this, find your product online, add it to cart and boom within days it is delivered to you. Hence to celebrate the advancement of technology and traditional marketing we marked, December 16th, 2018 as the First Digital Marketing Day .
So what has actually happened? Why digital marketing has gained so much popularity these days? The answer is simple, it is the best way to reach a big and genuine audience to market products or services.
Any form of marketing services and products via a digital medium is what digital marketing is all about.
India Celebrated its First digital marketing day on 16th December 2018.
According to sources and by looking at the recent trends, one thing is for sure, the future of digital marketing is going to be very bright in India. Here are some reasons to further strengthen the above mentioned.
1. Change in traditional marketing
Earlier the mode of marketing was mode inclined towards mouth publicity and door to door publicity where more manpower to audience ratio was high, i.e. more manpower was needed to promote a business or a service on a large scale.
The trend of digital marketing in India can be said to still be in its infancy stage but soon it will boom and will generate a lot of business opportunities driving sales and growth.
2. It is all digital
Big manufacturers, businesses and start-ups have shifted their focus onto digital marketing to launch their products and services. Firstly, there is not much need for big manpower, secondly, a wide audience can be reached in a better way in a short time span.
3. Government Emphasis on Digital India
The Government of India has shifted its focus to make India a digitally empowered society and a knowledge economy. Everything is going digital these days along with the introduction of digital platforms for providing services that were not available online/on digital media earlier.
Digital marketing courses and certifications
Many revered institutions have come with up courses and certifications for digital marketing adhering to a more practical approach.
Quite a lot of digital marketing agencies have also come up with courses related to different digital marketing domains and verticals.
This year, on the Digital Marketing day many organizations are organizing events and seminars to celebrate this day. Let’s all come together and celebrate this day with joy and enthusiasm.
Wishing a very happy Digital Marketing day to all.