Digital Marketing Updates in June 2018
Here are the list of 7 crucial Digital Marketing updates that every digital marketers should know, that happened in June 2018. From Google to Facebook to Instagram, all social media have some updates that can be crucial for any digital marketer. You should not ignore the following updates if you really wanted to stay on the top of the industry.
Recently Facebook embedded an option to turn on review score for business pages instead of the star rating. As the star rating is calculated on a scale of 5, but the new review score will rate your page on the scale of 10 and give weight to star ratings, reviews & recommendation about your Facebook page.
2. Facebook Tests Instant Articles Builder Tool
Facebook is testing a new open source desktop-based tool that enables the author to create an article from an existing mobile site without having any prior coding knowledge.
3. Instagram Shares Ranking Criteria for Algorithm
Now Instagram also comes up with its ranking factor & algorithm on the basis of which the post will appear on top of the user’s feed. Interest, Relationship & Recency are jotted by Instagram as the main factors for a post appearing in a user’s feed.
4. Instagram Introduces @mention Sharing for Stories
The most awaited feature has been launched by Instagram i.e. the ability to share post from your friend. Now when user mentions your username with “@” in their instagram story, tou also have accessibilty to share that specifc post on your story board for 24 hour. Instagram also specified that only the public accounts are eligible to have stories shared in this way.
5. Google updates image search guidelines
Now Google is updating their algorithms for search image. The image will also appear on the basis of the optimization that you have done for any specific images. Do not ignore images now, optimize your website images for better results.
6. In GMB, Google added API, Dashboard and Multi-location management
This is really a big improvement that Google did for local business for efficient management. Very soon you will have the access of all of the above attributes.
7. Twitter give priority to news in the feed
Now Twitter is more inclined towards news and updates and will display new article feed more frequently than other tweets. This could mean more link clicks and more visibility of the news article.