Penetrating the Existing e-commerce business could be difficult for any business, as there are already many competitors who are nailing it with their high budget and highly skilled team. Without any strategy and planning of your ecommerce website, it is difficult to beat the competition and grab the top position in SERP. According to the case study, 82% of business comes from eCommerce as compare to physical stores. In this article we are going to reveal the top 10 tried and tested strategies that works for all niche of e-commerce business. Here the list 10 Simple Ways to Promote eCommerce Website.
Blogging is one of the effective methods, that most of the ecommerce business are using today, to reach their target audience. Writing blogs on specific topics that are relevant to your niche, not only improve your website visibility in Google and other SERP, but also helps to reach your laser-targeted audience. The method may sounds you indirect targeting, but proven for converting viewer into customers. It is always recommended to have more blogs in your website instead of third party platforms, as you have maximum control of the resources as compare to third-party entities. While blog posting on other free blog platforms that are having a great number of digital footprints shouldn’t be ignored as well.
- Social Media Marketing
Social media websites like Facebook, Twitter, etc. play a crucial role for any e-commerce business.
“The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.” says Smart Insights.
Imagine a worldwide user base that your business is missing, if you are ignoring these platforms and not optimizing them properly for your e-commerce business.
PRO TIP: Adding a budget in social media not only catches too many eyeballs, but also results in better ROI
Posting engaging contents like video, images, infographics, text relevant to your business helps the user base to understand about your business easily.
ALERT: Don’t over post about your products or brand, as this may seems too pushy for your prospective customer to handle.
Instead discover and post that pain points of your audience that your product will help solve it. Adding value to your customer lives not only helps in trust building but also help in brand recognition.
- SEO Strategy
Search Engine Optimization is considered as top marketing strategies to laser target your audience, as the users come intentionally to find a solution on Search Engine.
Imagine how much easier it is to convince a person who is actively looking for your product instead of a cold call and telling them about your product.
It is one of the best ways to ensure your e-commerce website’s success. Unfortunately, there are plenty of techniques to optimize website for search engines. If you are aiming to go it alone, it may take a lot of time, so it’s a recommended to hire an expert team.
- Paid Ads for eCommerce Website
Paid marketing for the promotion of an e-commerce business is fastest yet costly method. Giant e-commerce companies heavily rely on paid ads for the sales. Google provide wide variety of paid ad services that help you to reach your customer easily and effectively. Display advertisement, Shopping campaign, Search ads could be used to promote an ecommerce website. And Google Shopping ads are most effective and low cost ad campaign type for the same. Optimized shopping campaign is fruitful and gives 40% better ROI as compare to other campaign type. So choose your Ad agency wisely, who manage and optimize your campaigns for best ROI.
- Products Review
This works best for White Label e-Commerce business. There are many experts and agency who do the free product review. Send them the product samples so that they could write an honest review to your audience.
If the reviewer write a good review for your product, left good impact on user’s subconscious and thus the chances of conversion increases 10 times.
- Provide Free Samples
Affiliate Marketing is one of the best methods to promote your product online. It works on pay-for-performance business model in which you pay certain commission percentage to the reseller after a successful sale. Hire affiliates from different countries and cities who are already selling such type of products. If the task seems daunting to you, hire an affiliate marketing agency for the management of your affiliates and sales tracking.
- Influencer Marketing
“It is much easier to put existing resources to better use than to develop resources where they do not exist.” — George Soros
The above quote has already explained a lot in few words. In scenario (High Competition, New Brand Name, Low Budget) it is always a better to use the existing market resources instead of developing a new one. Yes, we are talking about influencer marketing and media outreach. As brand mention (Both Hyperlinked or non-hyperlinked) play one of the major signal in Google Ranking factors.
Find online bloggers, influencer who work in digital space. Contact and ask them if they write a review of your products for your products. You can also hire an agency who can do media outreach for your business and get as many as brand mentions from the top influencer of your product niche.
- Online Marketplace Listing
Ensure that your product are listed in Online Marketplace (Amazon, Flipkart, ebay, etc.) to broaden the audience reach.
This task should be done by expert team because only product listing on these platform is not enough, MPO (Marketplace Optimization) must be done to get better results. As there are numerous similar vendors who are already selling their products with Good reviews on the same platform.
In order to beat the competition you must have perfect Marketplace Optimization strategies and execution. Choose the platforms wisely by understanding the nature of platforms and each site has its own set of rules that you must play by. It also rely on pricing and reviews of a product, in order to have better sale your products must have good reviews which influence the decision making of any buyer.
You can outsource our services, if you are not looking for setting up an inhouse MPO team.
- Coupon Codes or promo codes
Maximum time customer tends to search for an offers before purchasing products. So, being a marketer you should persistently think of creative yet profitable ways to incentivized your new or existing customers and giving them more reasons to buy products from your store at present and in future also.
Using promo codes has been proven effective in giving customers that little push needed to buy the product.
39% of shoppers who receive personalized promo codes (with their Name), coupons, promotions, or recommendations while shopping in-store spend more
Up to 31 billion eCoupons are predicted to be redeemed worldwide in 2019.
- Affiliate Marketing Services
If you are a risk-taker, then providing free samples to user is is the most impressive and effective technique but avoided by most of the E-commerce business. You can ask your customer for review and rate your product. It could be helpful in penetrating the competitive marketplace, as this gives you a WOM (Word of Mouth) Marketing benefits which is still effective and cheaper way to acquire an audience.