Introduction to Google Marketing Tools
Google is more than just a search engine. Google provides users as well as all the digital marketers with a large number of useful Google Digital Tools or Google Marketing Tools and resources to help us get the most out of each platform. As digital marketers, we should utilize the online tools and resources provided by Google for the success of Digital Marketing strategies.
25 GOOGLE MARKETING TOOLS FOR DIGITAL MARKETERS
- Google Ads (Google Adwords)
Google Adwords is digital marketing tools which are the part of PPC (Pay Per Click) services or SEM (Search Engine Marketing), where Advertiser(digital marketer) create campaigns according to their goals like brand awareness, leads, traffic and each time when the ad is trigger, users have to pay according to the campaigns whether it related CPM, CPC, CPV. In Google ads( Google Adword) you can create ads according to your product and services, targeting the Specify keywords which are Related to your business and these ads will appear in the search result, YouTube, third party websites and search engine. You have to pay the amount when any users click on your ads or view your ads.
With the help of Google Ads(Google Adword), you can easily reach your goals and sometimes which is expensive but through the right agency, you can optimize your cost.
- Google Search Console (webmaster)
Google Search Console is a Google digital tool to fix the issues related to your website health and measure the performance of your website. it will also help you to take out the duplicate content.
Learn more about Google Search Console Tool
- Google Analytics
Want to Track your Website Performance in SERP?
The solution to your every question is Google Analytics. Google analytics is a free website analysis tool where you can track and measure visitor behavior, type of audience, acquisition etc.
This Google analytics will provide you insight for your visitor which help you to analyze the user behavior and help you to make decisions to grow your business.
- Google My Business
Do you want to Generate leads of Local Audience?
Google My Business is the business listing tool which not only list your business but also provides a free site for your business and your business get featured in the top of search results if search locally. 46% of leads come through Google My Business according to the case studies.
Google provides email services to user and business known as Gmail. It is user-friendly, efficient, less spam and is accessible on a mobile phone as well. With Gmail, you’ll get your email instantly notify via push notification so you can easily respond the mail. Gmail is also available for business
- Google Adsense
If you are the owner of a website, blog pages, Youtube channel, etc and having huge traffic Google Adsense will make you rich. Google Adsense shows ads like text, image, video, or interactive media advertisements in your website according to your website niche, content, etc. Google Adsense helped bloggers, Youtuber and vloggers to leverage their content and making money. For YouTube’s Partner Program and host ads on your video, you should have an AdSense account.
Through Google AdSense, you can also run ads provided by Google. Google Adsense will help you to run display ads on your blog through which you can make money. The ratio share by google Adsense is same as youtube. Google keep 45% of ads earning and rest is yours. You can also configure your google analytics with blogger to track your traffic.
- Google Maps
Google Maps is the part of google products helps you to find the locations where you want to go anywhere in this world. Google maps navigate the world in real-time with the fastest and easiest way. It also provides satellite view, street maps, Road Traffic, and route planning and transportation, 360° panoramic Street view. Digital marketers can leverage this platform by showing their relevant ads here
- Google Trends
Google Trends is an amazing digital marketing product which helps you to find the current trend and trend of a particular keywords within a specific timespan according to countries and cities. Here you can hunt trending topics, trending news, keywords report, content and more.
YouTube is the 2nd Largest Search Engine. YouTube has more than 3 billion searches a month. More than 100 hours of video are uploaded every minute on youtube. It’s a bigger brand compared Bing, Yahoo!, Ask and AOL combined! It is also earning platform for YouTubers. Youtube allows users to upload their videos. More than 4 billion users watch millions of videos via youtube. A digital marketer should not ignore such a powerful video marketing tools.
Google provides the platform for bloggers to create a blog and share their experiences in their own style, with free domain and hosting. Where you can upload your post with image and video.
- Global Market Finder
Global Market Finder is a new digital marketing platform which helps you find new business opportunities with full-fledge insight. You can explore new opportunities and leads for your business through google global market finder.
- Google Alerts
Google Alerts helps you to Track your web activity and find the link on the internet world where else it is used through notification. If you are a big brand, you can use to track your site keyword where it’s used. Google alert is a great tool for competitor analysis, as it will notify you through email when the new link is created by your competitors.
- Google Admob
Google AdMob is similar to the Adsense where Google Adsense is used for website or web portal and Google AdMob is user for mobile application. You can run only 2 ads on the single page of a mobile application
- Google URL Shortener
Google URL Shortener helps you to shorten your website URL and a unique short URL is created. It is another great digital marketing tool. It makes your website URL easier to share once it is created, it won’t be expired unless it is spam, violating privacy, or legal reasons. You can also track your URL report just like in google analytics
- Google URL Builder
Google URL Builder tool allow you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics”.
Google URL Builder helps you measure your marketing campaigns are performing well and not. If we want to track traffic, leads and conversions from a specific blog post or backlink, we use the Google URL Builder tool for this.
- Google Suite (Docs, Sheets, Slides, and Forms)
Google Suite is a Collaboration of tools like Google Docs, Google Sheet, Google Slider and Google Forms
- Google Docs is similar to Microsoft word but it requires Gmail id and internet connection. you can easily format text and paragraphs and automatically saved in google drive.
- Google Sheets Google sheet is similar to Microsoft Excel but requires an email id and internet connection. You can easily create new sheet with a lot of templates available and automatically saved in Google drive.
- Google Slides Google sheet is similar to Microsoft Powerpoint but requires an email id and internet connection.
- Google Forms helps you to create a form like a survey to collect the information for the customers and edit it with others at the same time.
- Google Drive
Google Drive helps you to store and share the files, photos, videos, documents and many more in thing through google drive. In the free account, Google gives you 15GB cloud space and for more space, you have to buy space. If your file is large and you are unable to mail that file, then you can share your files or folders with others through Google Drive.
- Google Adwords Keyword Planner
Google Adwords Keyword Planner is the best digital marketing tool which helps you to plan your AdWords campaigns, gives keyword ideas and suggestions to help you. Its give you the average keyword search ideas which help to decide worthy keywords.
- Google News
Google News gives you the latest news coverages what’s happening in the country and world what is trending, what is the hot news and many more thing. And if you want to keep update yourself with news. It also help to grow your business with latest marketing strategy through Google News.
- Google Duo
Google Duo was launched by Google to provide free for calling, text messaging, and voicemail etc. You can use the Google duo in multiple ways like video conferencing, group calling, etc.
- Google Calendar
If you have lots of works and want to be organized & more productive, use Google Calendar to manage your daily tasks, meetings, events etc. if you’re a digital marketer this google tool helps you to schedule your post or campaigns.
- Google FeedBurner
Do you want your Subscriber to grow?
Google feedburner is the tool which is used to subscribe to the newsletter, feed etc.
- Google Chrome
Google Chrome is a web browser by Google which helps you to browse safe, secure and fastest than other browsers. You can download it for computers smartphones. Custom theme, autofill, and extensions are available.
- Google Play
Google Play stores all the official app by google for the Android operating system and help users to browse and download the app.
- Google Pay
Google Pay is the fast, simple way to pay online, in stores and more. Book a trip, grab a meal, see a show, and enjoy new experiences – all without your wallet.