Actionable Analytics for the web i.e. Alexa is a buzzword in the virtual world. A site’s visibility parameter is judged by Alexa, it helps you to know “how much popular is your website”, “what is its global rank” and it also illustrates the engagement of visitors on your website.
So, it basically provides insights from which you can analyze the shortcomings and work on them.
So, what are the ways to increase Alexa ranking
First and foremost: Content is king. If you have quality and original content then visitors and Google will be interested in it. Your website will be different from other sites due to its content and presentation. If that is a plus point then the benefits are inevitable. If your content will be well written it will improve rankings on Alexa
Second criteria: Update it regularly. Everyone is in the rat race to win. So not only one has to be different but also one has to have acceleration. Updating site on a regular basis is a must.
Third is to claim your site on Alexa: Claiming your website on Alexa will help in the minute case, however, it will add your mandate. Do update contact details to the page of Alexa.
Next step is to add Alexa Rank Widget; it will display your current Alexa ranking. At the bottom of the page, Alexa widget will help in providing details of traffic coming to the site.
The crucial step is to make inbound and internal links. It is critical to understand the defining line between excessive and limited linking. Site’s credibility and readability depend on the links which help visitors to navigate through relevant content on your website.
With it one needs to look after the ‘keywords’ that drive traffic to the website, one can also make sure ‘what’ the competitor is using and always learn to improve on that section.
For Alexa Ranking, you have to follow all main digital marketing strategies whether for SEO, SMO or PPC. Alexa algorithm is gathering your website past traffic and history, content Quality, page loading time, on-page and off-page strategies. The major 3 factor for better Alexa ranking is
- Backlink quality
- On-page Optimization strategies
- Content Quality
Few Other factors are
- Organic Keywords Ranking
- Keyword Gap optimization
- Social Traffic
- Traffic from different sources
- Bounce rate
- Visitor time on sites
- Pageview Per Session
- Page Loading Time
- Traffic from ADS
- Relevant Social Sharing and Engagement
- DO-Follow and no Follow Backlinks
- Technical SEO
- Content Optimization
- Brand Searches
Hope these points will help you in improving the Alexa rankings of your website.
