Digital marketing is the method of marketing the products or services on the digital platform, primarily on the Internet, smartphones, and other digital media devices. Digital marketing uses tools like Search Engine Optimization(SEO), Search Engine Marketing (SEM), content marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, direct e-mail marketing and so on. Search engines are the software system that is intended to search for any data on the internet.
The returns on search engines will be a group of output that will be a mix of web pages, images, videos, and other kinds of information. SEO improves the potentiality of producing more traffic to your web page and develops the visibility on search engines. SEO is vital as it keeps the search results fair and decreases the chance of manipulating the search results. SEO is cost-effective, primarily when we are working with a low budget. SEO is an irreproachable way to improve quality traffic to your web page without wasting a fortune.
Google, the search engine giant, has more instinct into what users are searching for on the Google search platform. Google Keyword Planner tool provides various keyword ideas to the user that will allow their website to gain more quality traffic. It gives an estimation of search volume, number of results, and difficulty level to enable the user to select the right keyword for their web page. Google Keyword Planner tool is a free tool that is available to all the advertisers.
Keyword tool is another excellent keyword analysis tool that enables the user to create keywords by just typing in a keyword. This applies Google’s autosuggest tool generate the keywords. Google’s autosuggest tool autocompletes the recommend keywords based on the most often used search keyword. The autocompleted words are the most generally searched keywords in Google for a suitable word.
Keyword tool is available to all the advertisers. It enables the user to create a keyword suggestion from other websites such as YouTube, Bing, Yahoo, and Google Appstore.
Yoast is the most downloaded WordPress search engine optimization tool with over one million downloads on WordPress. Yoast allows you to add SEO title, meta description, and meta keywords to every post and page of your site. It allows the user to create a custom title for your main site, archives, category and tag pages. Yoast runs on more than 8 million websites on the Internet.
Broken links are links in the web page that don’t run. The broken link shows 404-page error or related information when clicked. Broken links can modify the web page’s SEO and also conceive a different experience for the users. It is one of the free WordPress plugins that let the promoter find broken links their WordPress site. One can fix these links without editing the posts. Broken Link Checker is a fantastic plugin that is free. The only downside is that it can slow down your server by converting into resource intensive.
How fast does your website load? Site speed does represent a role in search engine rankings, so you’ll want to double check the rate of your site with GTmetrix. Enter your URL into the site, and you’ll get a page speed score and a list of ways to improve it.
Where does your website land in search engine results? Find out with Rank Checker. Rank Checker will show you where your site shows up and give you tips to improve it.