Elegant marketing professionals identify traditional marketing lost its effectiveness a long time ago. Consumers no longer interact with media & entertainment, in the same way, they used to. Traditional radio broadcasts and cable ads no longer boast the same following they did ten or even five years ago. After bombarding customers with ads on their phones, TVs, billboards, and buses, customers become desensitized, rendering traditional marketing virtually useless.
Content marketing revolutionizes advertising by forcing companies to own their content. Companies must create content to engage customers, rather than run traditional ads between feature presentations. Content marketing solves this issue by subtly introducing the product while fostering a relationship. Since traditional media no longer draws the crowd it used to, the high competition in this area forces companies toward innovative content created for specific platforms.
Thankfully, many social media platforms cater to a diverse group of people. Companies should carefully select social media platforms they are most likely to find their target customers. Building a social media portfolio reflecting this and devising a content strategy to engage with their customers
Below are one hundred tools for turning you and your company into a content marketing guru of the dynamic 2016 market. The list provides you with platforms to scope new customers, as well as tools to track trends and analyze market data.
B2B Content Inspiration and Ideas; Research; Creation and Content Curation; Publishing and More