Penguin is a filter designed by Google to encapsulate websites that are spamming google search results. Penguin was first introduced in 2012 with the aspiration of targeting Black Hat Webspam and since then it has administered on a periodic basis. Eventually, the provocation behind the update was to forbid those websites which are in contravention of the google quality guidelines, this particularly concerns nabbing enormously irrelevant and poor quality links, responsible to spuriously increase its ranking in search engine. Such websites were penalized when Google launched an update Penguin 3.0 back in 2014. Previously we have countersigned that every google update ushered rigorous metamorphoses. After two years the wait is over, Google Penguin 4.0 is precisely part of Google’s core search algorithm “Penguin is now real time”.
Google has also propounded in their update that they won’t confirm any future penguin updates, which appears to signify that precisely there will be not updates of Penguin in future.With real time, when google crawls and indexes your web page ,those signals will be promptly mobilized in the latest penguin search algorithm. Google used the same tactic with Panda, when Panda was made a division of google’s core search algorithm.
Returning to the proclamation by Google -:
What Google Penguin 4.0 mean to SEO -:
First and foremost, if you got a penalty during the last update Penguin 3.0, as of now if u have resolved the issues, with an updated Penguin you can look ahead to retrieve some rankings in search engine. And if you still have penguin relating penalties, it’s time to confront those issues because it’s always the right time to confront Google penalties.Waiting for years to get the issue resolved is not a healthy idea. what Google is doing and what they do is unparalleled and swift with Penguin 4.0 and they haven’t revamped so better keep your link strategies organic and veracious.
Anticipations after Google Penguin 4.0
The most momentous jolt one can say with new penguin updates is, it now may not take long to retrieve from Penguin if you are affected as google has signified that reformation will take place once they recrawl or reindex a website. As penguin is now more granular, there is anticipation that retribution might be made the page by page in lieu of a downright site. Though we presume the procedure might take several weeks or maybe months for google to totally recrawl or reindex the aggregate of the web.
By Sanjay K Verma