Social media marketing is a new and trending means to reach an audience. And among these popular means, with over 1.386 billion users Instagram is the fourth most used social media platform in the world. According to studies, an average of 27% of users say they find new products and brands through paid social ads, and Instagram ads can reach over 1.2 billion people or 20% of the world’s population over age 13.
What are Instagram ads?
Instagram ads are posts for which businesses pay so that they are shown to the target Instagram users. Similar to Facebook, Instagram ads appear throughout the app, including in users’ feeds, Stories, Explore, and more. Instagram ads are similar to normal posts but have “sponsored” mentioned on them to indicate that they are an ad. They also often have more features than a normal post, such as links, CTA buttons, and product catalogues.
Cost for Instagram ads
The cost of Instagram ads is very likely dependent on a variety of factors – there is no fixed price. Some factors that contribute to the cost of Instagram ads include:
- Target audience
- The time you want to run the ads
- Placement of ads
The best way to get an idea of your overall cost is to set up a draft campaign in Ads Manager. By looking at the Audience Definition and Estimated Daily Results, you can determine whether your allocated budget will be sufficient to reach your desired audience within your desired duration.
Suggested read: Easy Guide To Use Instagram For Advertising
Benefits Of Using Instagram for advertising
1. Enhanced Targeting Options
Instagram ads platform has access to the most advanced social media advertising targeting options available. You can target a specific audience based on your business; which will mean that your advertisement will appear on the feeds of your exact target audience, increasing the chance of making a sale.
2. Brand Awareness
Using Instagram for advertising can boost the overall brand awareness among a wider and relevant audience. With billions of active users on the platform, your brand will be more popular among the target audience.
3. The success rate of your Campaign
When a business launches an advertising campaign on Instagram, they do not need to wait for results. Businesses can track the success of their campaigns in real-time and gain insightful information that can help further.
4. Organic Connection
You can create posts as per what your audience will like and use the engagement results of each post to find out what your audience does and doesn’t like. Hence you get to customize and redesign your Instagram ads that suit your audience. Using these insights will help your brand gain more credibility and grow an organic connection with your audience.
You can start using Instagram for advertising with a very small budget. Instagram uses a pay-per-click model; that means you will only have to pay if the user clicks on your post/goes to your website/makes a purchase. If they don’t take any action, you won’t pay anything.