Social media is the new pool of opportunities that marketers are targeting nowadays. With Billions of active users every day, it is an opportunity no marketer would want to let go; and as a matter of fact, over 90% of the marketers are using social media as a part of their marketing strategy. This blog will discuss a brief on the benefits of social media for marketing, that every business must be aware of.
However, the reality is that over 40% of businesses are not using social media; and are unaware of these benefits. So if you are in a dilemma about whether to take your business on social media, we have the answers that might help you decide.
Is Social Media Marketing Important?
In today’s competitive market, as a business, you need to be aware of upmarket trends in your industry. In fact, 70% of companies with a presence on social media, use social media data to make informed business decisions. So how can you use social media to face your competition and ensure your business is doing everything right to be successful? By using social media, of course. Is Social Media Marketing Important to Your business? Here are 7 reasons why you should consider including social media marketing in your business marketing strategy.
Benefits of social media for marketing are:
- Brand Awareness:
In the present market, the consumers are updating themselves with the knowledge and information about the products/services. One of the primary benefits of social media for marketing is, gaining brand awareness and brand recognition; which is one the most important marketing goals a business targets. The primary reason is that the consumers want to buy brands they recognize. So, one of the key benefits of social media is that it gets your brand recognition much more quickly and easily. Furthermore, it establishes your brand into your audience’s perception, even when they aren’t thinking about your brand or product.
- Initiates Conversation Around Your Brand:
A strong social media marketing strategy will lead to conversation or a discussion around your brand/product. Hence, marketers focusing on sharing content on a regular basis tend to get a healthy discussion going among the target audience. These are the tactics that give your brand popularity among the audience.
- Understanding your customer’s Interest:
As a business, you need to optimize your means and ways to approach your customers, and in order to do that, you need to know what your target customers are interested in. You can easily do this by monitoring their social conversations around certain topics, also known as social listening. Social listening can help you understand what’s important to your audience while identifying trends they’re following. You even get to learn about what they’re struggling with, and that can help you create content addressing those points.
- Audience Data Accumulation:
Performing research on your audience is quite similar to social listening. It basically helps you recognize the keywords your audience will be searching with, but it’s more focused on your specific product. You can encash this feature of social media platforms to gather this information through their “Insights”. Hence, it is among the most utilized benefits of Social Media for marketing.
- Better Customer Service
In present trends, most customers have started expecting companies to handle their requests through social media. Good customer service can build meaningful relationships between your company and your customers. As a business, you definitely need to invest in customer service through social media; even though the challenge of customer service remains as demanding as it was before.
With Social media, you get immediate customer interaction and customer feedback. Businesses can also respond to their customers in real-time. According to surveys, more than 65% of consumers who have had a positive experience with a brand on a social media platform, were more likely to recommend that brand to the people they know, so focussing on social media customer service strategy is extremely important.
- Increases Traffic to your Website:
Social media marketing is of great help in redirecting a potentially great amount of traffic directly to your site. Social media channels provide a platform for more diverse inbound traffic streams.
Though social networks are great for getting traffic to your website, you need to maintain the consistency of posts along with timings and type of content. You don’t want to become that overbearing marketer, or you’ll turn off your customers. It’s advisable to follow the schedule for posting your content. This helps ensure your content is posted consistently and gets the optimum number of audience engagements.
- Cost-Effective:
Organic social media marketing is (mostly) free. Creating social media profiles and posting organic content is free on almost all major platforms. For some businesses, it may be enough, and the quality content may self-promote organically on its own. However, if you want to increase the reach of your content and promote it further, paying for promotion will help increase exposure.
So, to answer the question Is Social Media Marketing Important ? These are 7 benefits of social media for marketing that any business should consider, for taking their business on a social media platform. These benefits are not just all you gain; there are a lot more value-added benefits. You may get in touch with team eNest for a detailed discussion and formulate a growth targeted social media marketing strategy or choose an affordable Social media marketing package.
